At Kissmetrics, we’ve discussed the best way to build authority with your industry through blogging. If you’re keen on Social Networking Examiner, you could have read about major brands which have benefited from guest blogging. So today, we are going to have a look at exactly how to get guest blogging opportunities making the best from them.
Before we begin, the initial task would be to decide what your goal for high pr guest posting sites is. Knowing this goal in advance is essential in determining the right type of blogs to submit guest posts to. Typically you can find three main goals for guest blogging.
Together with the right type of content at the top blogs, that you can do these three of those things. In case you are seeking to accomplish either #1 or #2, then it is advisable to find blogs that have a good sized and engaged audience. When you are just seeking to accomplish #3, then you need to pinpoint blogs with strong root domain authority. You can check this free of charge utilizing the SEOmoz toolbar. Knowing your goals ahead of time can help you in determining which blogs would be the best for you to submit guest posts to.
If you can sell seeds, it is advisable to find gardening blogs having an engaged audience of gardeners. These should assist you in finding the right type of guest post opportunities.
Google is a superb starting place in the search for guest posting opportunities. You can utilize any of these keyword searches to get blogs that accept guest posts. Just replace keyword with keywords from your industry.
Recognize any prolific guest bloggers with your industry? Should you read enough blogs in your industry (that you should), these would be the names the thing is over and over writing content for other individuals. For web marketers, that list includes Gregory Ciotti, Danny Iny, Leo Widrich, Neil Patel, Marcus Sheridan, and others. Using Google search, seek out the name of prolific guest bloggers with your industry along with the phrase “guest post by”. This can reveal every one of the sites that these guest bloggers have posted upon. They should be good places that you can guest post upon also. An added bonus will be if you actually know a guest blogger within your industry that can make an introduction that you can the people who own blogs they have guest posted upon.
If you (or maybe your web marketing agency) has ever pulled up a backlink analysis of any competitor while caring for your SEO campaign, chances are more than one of your competitors have backlinks from guest posts they may have done. When you have usage of tools like Open Site Explorer, you can try the backlinks of your competitors and spot any blogs they have got written for. In the event you don’t, you can do a Internet search for link:domain.com -domain.com “guest post” (replacing domain.com together with your competitor’s domain) that ought to reveal sites a competitor has written for.
Lots of bloggers and guest posters will share their latest guest posts on social media sites. Because the easiest anyone to search is Twitter, you should try having a Twitter seek out keyword “guest post” to obtain the latest tweets about guest posts with your industry. Just stick to the links to find out which blogs are accepting the guest posts.
Require more keyword search ideas or a only a list with a lot of different guest posting opportunities? Read this post on Buzz Blogger with 500 places to syndicate content which one by Brian Keith May with 100 sites to submit guest posts.
Last, but not at all least, is My Blog Guest, a community of guest bloggers. Sign up for free and check for blogs that are accepting guest posts. Better still, post your personal information to express that you are planning to write guest posts with a particular topic so blog owners can discover you!
Preparing to Pitch a Guest Post
Observe that we don’t just jump from finding guest blogging the opportunity to contacting the blogs. That’s because there are a few things you should do prior to propose a guest post to get a site you’ve just found.
Understanding your target blog’s content articles are key. Sure you already know they may have content about the keyword you looked for while seeking guest post opportunities. But you must know even more concerning this content such as…
While your blog could have guest posts, now you ask , do the guest bloggers thrive? Do guest blog articles on the webpage get just as much comments and social sharing as blog articles from the owner? Some sites might accept guest posts, however if the audience is simply tuning in for the blog owner, then you definitely won’t do it well should your goal would be to build authority or get traffic back to your website.
Some blog owners are more inclined to accept guest posts by certain types of people over others. Peruse a number of guest blogger bios on the blog to ascertain if they may be fellow bloggers, freelancers, consultants, business people, and so forth. This is important when you introduce you to ultimately the blog owner to your pitch. Search for much more about the success rates of guest posting outreach in this study on SEOmoz.
To improve your odds of getting accepted as a guest blogger, you will want to find some good recognition through the blog owner first. The simplest way to try this would be to take a week or two and reply to their latest posts. You’ll get bonus points for sharing those posts on Twitter too – just be sure to add the blog owner’s @username on Twitter. This way, when you pitch your guest post, you won’t become a complete stranger.
The very last thing you should do before contacting the blog owner is look at the guest posting guidelines, if applicable, and follow them closely. Does the blog owner want you to pitch an idea or actually submit an entire post? What format will they want to buy in? Can they would love you to produce your account and enter it into WordPress? These are things to know beforehand prior to contact the blog owner.
Being a blogger who receives daily guest post pitches, nothing turns me off of an e-mail over ones starting with Dear Sir or Madam, Dear Webmaster, On the owner of Kikolani.com, or perhaps Hi. Somewhere on the blog you happen to be about to contact is definitely the name in the blog owner. You might have to ferret around for this about the about page or on one of the blog’s social media marketing accounts, but it is most likely available. Think it is, and use it to start the email.
Keep in mind part about seeing who guest bloggers are stored on your target blog? Some blog owners are particular about only allowing other bloggers to submit guest posts on their own sites. In the event you seen that most guest bloggers are bloggers themselves, then you might want to introduce yourself as a blogger at (insert your individual or business blog here). You could be a business person on the side – just concentrate on your blogging skills first.
Make sure to include good reasons to be considered a guest blogger. Include a few links to posts you possess published elsewhere, together with your own blog. Preferably choose posts that have a good amount of social engagement and so the blog owner will discover your potential value using their audience.
The way to Pitch a Guest Post Idea
In the event the guest post guidelines have you submit a topic idea, then (depending on your quest of previously popular posts), pitch various ideas therefore the blog owner has some to select from.
One of several common queries about guest blogging is if you should be with your best content for your very own blog or your guest posting. It is determined by the grade of the blog you will be submitting your posts to. When the blog has outright 900 word posts with many different screenshots, your post ought to be similar. In case the blog has outright posts with 500 words or less with only one image, in that case your posts (again) ought to be similar. Here are other good techniques for making your guest post as awesome as possible.
The first thing to remember with regards to a great guest post is that it is not really regarding your business, your product or service, or perhaps your services. Guest posts should be valuable sources of information – not advertisements! Any information regarding your business and related items ought to be restricted to the article author bio. Occasional mentions, stories, or examples are OK to illustrate a point, but most of the post must be dedicated to something other than your business.
Check out posts on your target blog. Do they use a great deal of headers, bolded text, images, quotes, or other special formatting? Make sure that your post has similar elements to suit other posts on the site.
Show the blog owner you are aware their content by such as a few internal links returning to some of their posts. The most effective way to do this is always to perform a Internet search for site:domain.com intitle:keyword. This can get you their top posts over a particular keyword to help you link that post for the keyword within your post. Also, should you mention any specific products, books, etc., be sure to hyperlink to those too (assuming it’s not self-promotional).
At the conclusion of your amazing guest post, be sure you feature a call to action for comments. The better discussion your post generates, the better!
How you can Craft a fantastic Guest Bio
The most crucial part of guest blogging (to suit your needs) will probably be your guest post bio. This is usually really the only place you must include self-promotion links back aimed at your website, blog, product, service, book, etc. Everything you write within this section depends on your guest blogging goals.
In case your goal is to find good backlinks, make absolutely certain your bio contains a link back to your website along with your target anchor-text so you are typical set.
In case your goal is to find traffic back to your website, then you may want to consider in which you want that traffic to go. Depending when it comes to your guest post along with the audience from the blog you set it upon, you might like to send targeted traffic to a custom landing page or page about a specific product / service.
If your goal is to increase followers to your social accounts, do this by adding a line towards the end of the bio which says “Follow me on (insert your top social networking and link here).”
If you’re aiming to become a regular cause of your blog, or just want the blog owner to brag as to what an excellent guest blogger you are, then make sure to do the best to enhance your post to popularity using your own audience. The blog owner will love it if you send new readers their way. Also, make sure you reply in your comments. That will go a long way in case you are trying to build authority with your industry.
Once the goal is traffic, the final results of your respective guest blogging should really be measured. The easiest way to try this is always to create an Advanced Segment in Google Analytics. One can learn how to set up dexrpky09 Advanced Segment in this article on how to discover which internet marketing strategy drives the very best traffic. All you need is one segment while using source dimension with multiple statements for every single domain you have guest blogged for – you might have as much as 20 or statements per Advanced Segment. Mine appears to be this…
Employing this, you can view all your Google Analytics data based on referrals from your guest posts. This helps you determine the achievements of your entire guest blogging strategy when it comes to getting traffic and making conversions. If you’re unclear the way to track conversions, see this post on getting actionable data to learn to create goals.
Finally, don’t forget that guest blogging could be a two way street. It’s challenging to keep your own blog content while guest posting on plenty of other blogs. So be sure you open an invitation for guest bloggers to write by yourself blog. By doing this, you can keep fresh content on your own blog, add a new perspective for your personal audience, and hopefully get new readers through your guest blogger’s community. It’s a win-win situation!
Can you use guest blogging in your internet marketing strategy? How many other things would you suggest for a business seeking to increase their guest blogging success?