These are typically all good questions, specially when the inquiring party is paying medical web marketing to promote an internet site and attract visitors (and ultimately new patients). The problem? Solutions to simple SEO questions are usually greater than a little complicated.
Search engines like yahoo are remarkably sophisticated systems. Note the use of the saying “system.” A lot of people usually imagine search engine listings as some kind of computer device that appears on the Internet inside a nanosecond and returns an immediate reply to an Internet searcher’s query.
That’s hardly the way it is. Instead, search engines require notably intricate computer software, data centers and networking which costs huge amounts of dollars.
Today, doctors depend increasingly on search engine listings to assist them find new patients. Because of the growing influence in the Internet about the business of medical care, we’re dedicating a series to untangling the complexity of online search.
We’ll avoid the really geeky stuff but hopefully provide an ample amount of the fundamentals for your health care professional simply wanting to become a better manager. Let’s get started with this installment on the first rule of SEO.
The sole exception for this statement is if you benefit Google or any other google search. For the remainder of us, SEO is approximately information quality.
Search engines like google use software to look into all 250 million-plus websites on the Internet, using something called robots or spiders to “crawl” the websites. Inside a process called indexing, these robots gather, analyze and store the things they find in to a database.
The Google database – stored on greater than a million computer servers worldwide – is what you, the Internet searcher, look into whenever you execute a Internet search.
Google, king of Internet search
We’ll focus here on bing because approximately three of four Internet searchers use that particular internet search engine. This is regarding the only computer stuff any medical marketer or doctor might want to know about Google:
Google crawls in excess of 20 billion website pages each day, as outlined by Wired magazine.
Google handles approximately 3 billion searches daily.
Google uses an extraordinarily complex, ever-changing algorithm to rank pages for any particular Internet search term, whether it’s “skin cancer,” “dislocated finger” or “common cold.” The algorithm could very well be probably the most closely guarded trade secret on earth.
The Google algorithm assesses over 200 “signals” so that you can rank a page, says spokesman Matt Cutts. “The secret sauce is within the blending of those signals.”
Google keeps all its data in an unknown number of data centers all over the world, each typically costing as much as $600 million to construct and contain up to 50,000 servers. Simply because search engines like google have countless small databases, each dedicated to a keyword topic. This will make it easier to enable them to retrieve dexhpky73 in fractions of your second.
Okay. End of the techy stuff. We only cite these statistics hoping endowing a sense of humble respect for the purpose we consider the greatest human invention ever: the Internet online search engine.
Otherwise, the work of improving search-engine rankings is focused on the standard of facts about each web page.
Google’s 200-plus signals include factors like the page’s content, title, any keywords in headlines around the page, proximity of keywords to one another on that page, the page URL (website address) and PageRank, a Google way of measuring the amount of other websites link inward to that particular page.