Within the last month or two, I was struggling to obtain my restaurant business in Denver, Colorado in the initial pages of Google Places, Yahoo Local and Bing. I finally found the right strategy to all my difficulties – local SEO. I contacted Colorado SEO services providing local search engine optimization services. After analyzing my business and its visibility issues, the SEO team presented me by having an SEO package that included a wide array of strategies created to enhance the major search engines google page rank of my website and drive more visitors and sales. Let’s take a look at how these strategies worked to promote my company.
Local Listing Sites: Local Search Engine Optimization utilizes local listing sites (e.g. Online Directory, Yahoo, Google, Bing etc) that focus on local/geo targeted terms, for optimizing local search results. The Search Engine Optimization Company provided strategies that helped improve the ranking of my small business listing on these websites. Now, when someone searches for Denver-specific data concerning my company, the info on my small business that may be stored on all of these sites appears like a top search result.
With enhanced online visibility, I realize that more local customers began to visit my website, which is working to promote my brand. My service provider took care to choose only local listing sites authorized by Google for promoting my small business.
Back linking: Local Search Engine Optimization services include building backlinks to a business website. Consistent with Google’s latest Penguin update, my SEO service provider took care to develop backlinks to my website from reliable websites with content highly relevant to my business. I found that relevancy was crucial because the search engines identify keywords on such basis as the backlinks. Another significant aspect is link speed or the speed at which backlinks are made. The seo company in Nebraska built backlinks slowly and systematically, just like any unnatural speed may make Google have a look at my links as spam. Moreover, in addition they employed tactics for example social bookmarking, article and forum submissions along with other off-page activities. Keyword variations, branded text, as well as other strategies were adopted to enhance results.
Social Media Marketing Promotion: My service provider also used effective social websites optimization approaches to drive my target market to my website. They built my company profile on popular social networks like Facebook, Twitter, Google plus more and created posts inside them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engine listings, particularly Google, show search engine results from social media marketing sites (Facebook, Google , Twitter, and more) these profiles are also helping drive more organic targeted traffic to my site. The SEO team also promoted my business by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social networking necessitates the maximum consumption of marketing potential using the features (paid advertising facility, contests, business pages with regards to Google , and much more) in social websites sites. Within my experience, focusing on a particular social media marketing site for marketing purposes (Facebook Marketing, Twitter Marketing) is the easiest method to promote your web based business.
Pay per click advertising advertising (paying money to browse engines to present your website on top search engine results) is regarded as a strong approach to promote business online as a result of easy implementation, high Roi (ROI) and much better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The advertising was focused on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were utilized during my geo-targeted PPC.
The seo services Loveland CO given by the Search engine optimization company help draw the interest of more local customers to my website and helped inside the online promotion of my restaurant – a thing that I definitely couldn’t have achieved on my own.