They are saying that green will be the new black. But don’t for just a moment think that finding color inspiration in nature starts and ends with all the color green! Going green definitely holds great potential, especially when considering how far this movement could go towards protecting nature and its beauty. Although the degree that color may be inspired by nature extends well beyond shades of green.
It’s diversity makes nature a never-ending supply of inspiration for brand new ideas and approaches to choosing color. Stop and think for just a moment from the sheer selection of natural landscapes which exist across this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your neighborhood farmer’s market are all places with colors inspired naturally.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfortable, inviting, and pleasing to the eye. Subconsciously, we expect naturally-occurring color combinations to get this way because we’re utilized to seeing those colors together either naturally or when using the Pantone Formula Guide. Think earth tone browns and shades of blue that remind us in the earth and sky.
Stretch your imagination and focus on the way color combinations present in nature change using the changing seasons. Picture an eco-friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white in the winter season.
Now take that same rolling hill filled with flowers and imagine the actual way it changes not from season to season, but day-to-day. Picture in mind those vivid floral colors awash in shades of gray like a fierce thunderstorm approaches. See how even day-to-day modifications in the climate can trigger new bursts of color inspiration?
Next time you’re searching for an ideal color combination for your personal fashion or graphic designs, a client’s brand, or perhaps for the launch of the new product that offers to save our planet, let nature inspire you. It’s everywhere you appear even when you’re placed in the midst a concrete jungle. Once you’ve learned that perfect nature-inspired scene, matching those colors is not hard making use of your Pantone color system!